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The name ETHLETIC stands for maximum social and environmental responsibility. All the shoes from the brand are vegan and are produced in a factory in Pakistan under fair working conditions; the company’s engagement is an important contribution to sustainable development in a region plagued with crisis and violence.

Renewable and natural raw materials are used in the production of the shoes where possible. Natural rubber from Sri Lanka is used for the outsoles and as an adhesive, while the organic cotton is delivered from small plantations in Southeast India that and is grown using mixed culture methods. The cotton is certified fair trade and the natural rubber is certified by the environmental organisation FSC, which specialises in ecological forest management.